In this La Vida Liverpool exclusive, we talk to Atomic Kitten star Natasha Hamilton about her solo career, her new record label, Morpho Records, and the importance of supporting young artists and mental health in the industry. La Vida owner Justin Hopper hosted the big Christmas tree switch on in Liscard with Natasha and what a lovely lady she is!
FOR MORE INFO ABOUT MORPHO RECORDS VISIT THE WEBSITE
LA VIDA: So, how are you and what have you been up to recently, apart from the big Liscard Christmas event of course!
NATASHA: I’m really good! Life is full, creative, and moving fast, which is exactly how I like it. I’m spending a lot of time in the studio at the moment working on my solo music, and I feel the most connected to my artistry I’ve been in years. Alongside that, launching Morpho Records has opened up a whole new dimension of my career. It’s been a beautiful mix of building, creating, learning, and leading.
LA VIDA: Tell us about your recent solo music and the debut EP!
NATASHA: This new music feels like a complete rebirth for me. The EP explores a journey through darkness, surrender, awakening, and stepping into your power again. It’s the most honest work I’ve ever made – vocally, lyrically, emotionally. There’s a rawness to it, but also a clarity and strength that comes from everything I’ve lived through. It marks a new era for me, one where I’m not just singing a story, I’m owning it!
FOR MORE INFO ABOUT MORPHO RECORDS VISIT THE WEBSITE
LA VIDA: And this record label, what’s that all about?
NATASHA: Morpho Records is a dynamic new label focused on the development of future pop stars and is a continuation of the home I had as a young artist. I was signed to a label who felt like family and that’s what I wanted with Morpho. It’s a future-focused, artist-first label built around creativity, nurture, and genuine care. I wanted to create a place where artists feel heard and empowered. Not rushed, moulded or treated like a product.
LA VIDA: What are you offering artists?
NATASHA: Real support. Development. Honest guidance. A space where their individuality isn’t just accepted but celebrated. We work closely with artists to understand who they are, what they want to say, and how they want to say it – creatively, visually, strategically. It’s about building sustainable careers, not quick wins. And because I’ve lived the highs and the hard lessons myself, I bring a perspective that’s grounded in experience.
LA VIDA: What does it mean to you to give rising artists an opportunity through your label and connections?
NATASHA: It means everything. I know how it feels to be young, talented, and hungry, but unsure where to turn or who to trust. To be in a position now where I can open doors for others is a privilege. Helping an artist step into their potential, protecting them, guiding them, and watching them grow, it’s one of the most fulfilling things I’ve ever done.
FOR MORE INFO ABOUT MORPHO RECORDS VISIT THE WEBSITE
LA VIDA: Do you think it’s more difficult for talent to come through today compared to when you started?
NATASHA: In some ways yes, in some ways no. There are more opportunities than ever, but there’s also far more noise. The pressure to be constantly visible, constantly “on,” can be overwhelming. When I started, the path was narrower but clearer. Now the path is wide open, which is exciting – but artists can feel lost in it. That’s where the right support system makes all the difference.
LA VIDA: What was it like for you as a young teenage artist from Kensington suddenly becoming a big star?
NATASHA: Surreal. Thrilling. Intense. I was just a girl from Liverpool who loved to sing, and suddenly my whole world changed overnight. I didn’t fully understand the scale of what was happening at the time, you can’t at that age. It was incredible, but it also came with pressures I wasn’t prepared for. Those early experiences shaped me, and they’re a big part of why I care so deeply about supporting young talent now.
LA VIDA: Do you think enough is done to protect artists from the impact of fame on mental health?
NATASHA: Not yet. The industry has improved, but there’s still a long way to go. Fame amplifies everything, the good and the painful and without the right support, it can become overwhelming very quickly. Young artists especially need safeguarding, education, and people around them who aren’t afraid to have the difficult conversations. Protecting mental health should be as fundamental as vocal coaching or rehearsal time.
FOR MORE INFO ABOUT MORPHO RECORDS VISIT THE WEBSITE
LA VIDA: What are your most memorable and proud moments with Atomic Kitten?
NATASHA: There are so many. Hearing our songs sung back to us around the world. Topping charts in countries I’d never even visited. The sisterhood, the madness, the laughter. But the proudest part for me is how those songs have lived on. Even now, new generations are discovering them. That’s a rare gift – and I don’t take it for granted.
LA VIDA: Any advice for young artists coming through? Or warnings about the industry?
NATASHA: Know who you are before anyone else tries to tell you. Protect your voice – not just your singing voice, but your inner voice. Surround yourself with people who genuinely care about you, not just what you can do for them. Learn the business. Trust your instincts. And understand that longevity isn’t about being the loudest in the room, it’s about being the truest to yourself.
LA VIDA: What are you hoping to achieve with the label, and how can artists reach you?
NATASHA: Morpho Records is about building a new generation of Pop artists who are brave, self-aware, imaginative, and supported properly. I want to help create careers that last, not moments that flash and fade. We’re already working with our first signing and will be opening the doors for more very soon. We’re always listening for authentic voices. Any Pop artists who feel Morpho might be the right home for them can share their music with our talent scout Ross, who leads our A&R scouting email ross@morpho-records.com
FOR MORE INFO ABOUT MORPHO RECORDS VISIT THE WEBSITE
FOLLOW NATASHA ON INSTAGRAM
