At just 12 years old, Reagan Willett is already making her mark as one of the country’s youngest entrepreneurs — and she has a very different message for the next generation of girls. Reagan is the inspiration behind Roo’s by Reagan – Less is More, a new sporting lifestyle brand being developed with her mum, Samantha.
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Reagan has grown up alongside her businesswoman mum and has spent years learning about business, branding, strategy and entrepreneurship behind the scenes. Now, she is putting that knowledge into something of her own. She has created a gift box containing creams, balms, moisturiser, shampoo, conditioner and deodorant for girls’ post work-out self-care.
Reagan is passionate about sport, adventure and being active. Alongside her mum Samantha, Reagan takes part in an incredible range of activities, including show jumping with their beloved horse, martial arts, boxing, Muay Thai, karate, tennis, football, skiing and water sports. For Reagan, being active isn’t a trend — it’s simply the way she lives. And that’s the thinking behind Roo’s by Reagan – Less is More.
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Reagan and Samantha have noticed how much pressure young girls can face today through social media, phones and constantly worrying about their appearance. Their message is different. They want to encourage girls to put their phones away for a few hours, get outside, play sport, make friends, try something new and enjoy being children.
Reagan believes girls shouldn’t feel that they have to spend their childhood worrying about makeup, how they look or what they are doing online. Instead, she wants to bring back the confidence that comes from being active, adventurous and comfortable in your own skin. Put the phones away a few hours a day and go out and play… some sports.
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That is the message at the heart of Roo’s by Reagan. Everything a sporty girl needs The first Roo’s by Reagan product is now in the manufacturing stages: a compact sporting gift box designed to fit perfectly into a girl’s gym bag. The box will contain everything a sporty girl needs, including:
- Antifungal cream
- Anti-chafing balm
- Lip recovery balm
- Gentle moisturiser
- Shampoo and conditioner
- Deodorant
- Muscle rub balm, including ingredients intended to help with the everyday knocks and bruising that can come with an active sporting lifestyle
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The aim is to create a practical little box that girls can throw into their gym bag and take with them to training, competitions, riding, martial arts, the gym or wherever their sport takes them. And this is just the beginning. Samantha and Reagan are already planning the next stages of the Roo’s by Reagan brand. The vision is to develop a complete sporting range covering equestrian, skiing, tennis, gymwear, boxing, martial arts and other sporting equipment.
The brand is being built around Reagan’s own lifestyle and the sports she loves, rather than simply creating products for a market. At the end of May, Reagan and Samantha held a pre-launch campaign at one of their martial arts events, where they gave out Roo’s by Reagan gift bags. The campaign was very well received and gave them an opportunity to introduce the concept to girls and families who share their passion for sport and an active lifestyle.
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Reagan has also already attracted local media attention, including coverage in the Wirral Globe, as well as radio appearances including Wirral Wave Radio. What makes Reagan’s story particularly interesting is that she isn’t simply the face of a brand created by her mum. She has grown up learning about business from Samantha, has developed her own ideas and has a very clear vision of what she wants Roo’s by Reagan to stand for.
At just 12, she is already thinking about entrepreneurship, branding and how she can use a business to encourage other young girls. Reagan wants girls to know that they don’t need to spend their childhood worrying about what they look like or what is happening on social media. They can ride horses, box, ski, play football, do martial arts, get muddy, compete, be strong, try something completely new and have fun doing it.
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Roo’s by Reagan – Less is More is a brand inspired by a 12-year-old girl who wants to bring confidence back to young girls through sport, activity and simply being themselves. With manufacturing now underway and the first products expected to launch in the coming months, Reagan and Samantha are looking forward to growing the brand and encouraging more girls to discover the confidence that comes from an active lifestyle.
Roo’s by Reagan — Less is More
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