After taking home Gold at the World Beer Awards, Roley’s Super Natural Lager is setting its sights on Liverpool with a major launch event on Tuesday, 11th November. The celebration takes place at Hooters Liverpool and is set to be an exciting opportunity to learn about the lower calorie, low carb, zero sugar and vitamin-rich new beer that’s revolutionising the industry.
From 7pm, attendees will experience the official installation of Roley’s at Hooters, with free pints to sample, food, exclusive introductory offers, and an opportunity to meet the minds behind the brand. The event also doubles as an industry networking evening, perfect for bar managers, buyers and anyone passionate about premium beer.
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From ‘Impossible’ Idea to World Champion Lager
Roley’s Super Natural Lager is no ordinary beer. Created with fitness and health-conscious lifestyles in mind, it’s a full-strength lager that breaks convention by packing in vitamins B3, B5, B6, and B9, while keeping sugar to just 0.1g and carbs at 5g per can.
And it’s not just hype: Roley’s was named the Best Beer in the UK in the International Lager category at the prestigious World Beer Awards, where beers from around the globe are blind-tasted and scored on quality, character and style.
“To be awarded Gold and crowned the UK’s best in category is an incredible honour, and a testament to our belief that a natural, carefully crafted lager can stand shoulder-to-shoulder with the world’s very best,” said Stewart Rowley, Founder of Roley’s.
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The Story Behind the Super Natural Revolution
Roley’s was founded by Stewart Rowley, a former athlete and drinks industry professional who was determined to solve a personal challenge: Enjoying beer without compromising health. After a great deal of perfecting, Roley’s was launched in 2025 and has been making waves in the industry.
“Like many former athletes, I learned the hard way that you can’t keep eating like a rugby player when you’re no longer training like one. I found myself struggling to perform, both personally and professionally,” Rowley explains.
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Refusing to settle for watered-down, ultra-processed alternatives, Rowley partnered with Sheffield Hallam University and spent nearly a decade developing Super Natural Elixir™, a proprietary brewing process that cuts calories by up to 50%, retains full alcohol content, and preserves bold flavour.
Despite being told it was impossible, Rowley’s persistence paid off. Today, Roley’s stands as the world’s first premium lager powered by Super Natural Elixir™ — and it’s changing the beer game. As more and more hospitality businesses come on board, the brand is now looking to make a big impact in Merseyside. The launch event at Hooters will also showcase a brand new Roley’s stout!
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What Makes Roley’s Different?
- Low Calorie, Full Flavour: Up to 50% fewer calories with the same great taste and alcohol content
- Vitamins B3, B5, B6 & B9: Nutritional benefits that support energy and wellbeing
- Energy-Efficient Brewing: A process that’s 3x faster and more sustainable than traditional methods
- Crafted for Modern Drinkers: Perfect for people who want a great-tasting beer without compromising health goals
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The Big Liverpool Launch Details
The big launch of Roley’s is taking place on Tuesday 11th November at Hooters Liverpool from 7pm. The event will feature: Free pints of Roley’s Super Natural Lager; food; exclusive introductory offers; brand insights and Q&A; Hospitality industry networking. The free event is a unique opportunity for hospitality industry professionals in Merseyside to sample the beer and become part of the super natural beer revolution.
Roley’s Launch Event / Tues 11th November, 7pm / Hooters Of Liverpool, 18 Water Street, Liverpool, L2 8TD / 0151 242 6220
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For more information visit the Roley’s WEBSITE
