The vibrant culture and spirit of Liverpool were celebrated in grand style last week, as the city took centre stage in Times Square, New York. The city’s rich heritage, dynamic arts, and thriving community spirit was showcased on the iconic screens of Times Square, New York as part of a special initiative between the two cities.
A specially crafted video showcased Liverpool’s global appeal, highlighting its cultural diversity and sense of unity for 24 hours. The video also extended a warm welcome to Arne Slot, the new manager of Liverpool Football Club, as he begins his journey with the city.
This unique event was orchestrated by the global charity TUFF (The Unity of Faiths Foundation), in association with the Iconic Hotel Anfield, and with the support of The Guide Liverpool. These organizations are committed to promoting Liverpool’s global significance and the spirit of unity that defines the city.
The Times Square screening is a powerful symbol of Liverpool’s international connections and its reputation as a city of culture, diversity, and community. This also underscores Liverpool’s ongoing commitment to fostering connections and celebrating shared values across the world.
Peter Schriewersmann & Alan Cosgrove, Co-Directors of Hotel Anfield, shared their excitement: “After an incredible nine years with Jürgen Klopp, we’re excited to welcome Arne Slot and his team to Liverpool Football Club in style.“
They continued: “We’re eager to showcase everything Liverpool has to offer, not just to him and his team, but to the world. We are looking forward to welcoming the world to Liverpool and Hotel Anfield. A big thanks to our partners at TUFF for making this happen.”
Ann Clare Bornholt & Dr. Shamender Talwar, Co-founders of TUFF, expressed their pride in this milestone event: “We are incredibly proud to see Liverpool’s rich culture and community spirit showcased on the global stage of Times Square. This event symbolizes the unity and diversity that make our city so special.”
“Welcoming Arne Slot to Liverpool in such a monumental way reflects our commitment to connecting communities worldwide through shared values and mutual respect. We are also proud of our partnership with Hotel Anfield, which has now become part of the TUFF global family. Many thanks to The Guide Liverpool for their support.”
Claire McColgan CBE, Director of Culture Liverpool City Council said: “It was truly exhilarating to witness our magnificent city, Liverpool, showcased on the iconic screens of Times Square in New York—one of the most famous intersections in the world. This moment was more than just a visual display; it was a celebration of our city’s rich cultural heritage and global significance.”
“I extend my deepest gratitude to TUFF (The Unity of Faiths Foundation) and Hotel Anfield for their dedication and collaboration in making this incredible achievement a reality. Liverpool’s spirit shone brightly on the world stage, reminding everyone of the vibrancy, diversity, and unity that define our city.”
Meanwhile Billy Hui BEM, DL, Deputy Lieutenant of Merseyside and BBC Radio Presenter said: “It is fantastic to see Liverpool and Merseyside featured in such a positive way on the international stage. And to see our city on the Times Square screens makes me so proud.”
Whilst Paul Machin, Founder, Redmen TV said: “Jurgen Klopp leaves with his head held high, a gleaming trophy cabinet and a lifetime of memories; but most importantly, he leaves as an honorary Scouser. Arne Slot has big shoes to fill, but Liverpool fans both in the city and around the world are ready to embrace this bold new era.”
“We’re a city and a fanbase who never backs down from a challenge and we’re all primed to play our part in creating new dreams to dream, songs to sing and stories to tell. It was great to see our city on the screens of Times Square in New York.”
Jay Hynd, Managing Director and Founder of The Guide Liverpool said: “To be able to showcase our city in one of the world’s most iconic locations has been a dream come true. Everyday we are lucky enough to capture footage of the incredible city we call home. Knowing that it’s now been showcased to a world-wide audience in New York is incredible. Thanks to TUFF and Hotel Anfield for making it happen. It’s just boss.”
This landmark event not only celebrates the arrival of Arne Slot but also reinforces Liverpool’s standing as a city that embraces culture, diversity, and community on a global scale. The screening is the first of many collaborations between the two cities courtesy of global charity, TUFF, who have an office in Liverpool.
