A Cambridge coffee roaster is leading an ‘ethical coffee’ revolution — with sustainable specialist coffee from Guatemala that’s taking the UK by storm! Cambridge coffee pioneer Jonny Bescoby, 38, has found the ‘perfect’ coffee from a farm in remote Guatemala that is not only exquisite but eco friendly too.
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Jonny’s company, The Brew Project, has developed an incredible reputation in the UK’s coffee scene, not only for its exceptional quality but also for its commitment to sustainability. Offering a curated selection of high-end, speciality coffees available for purchase online and through select hospitality and retail partners, The Brew Project is setting a new standard.
The coffee, distinguished by its lighter roast, captivates with its sweet, chocolatey undertones, earning it a coveted spot in Michelin-starred restaurants and premium outlets across the country. Having quickly cemented itself as the most sought after coffee in Cambridgeshire, Jonny’s coffee is now selling throughout the UK and internationally.
TO PURCHASE COFFEE OR ENQUIRE ABOUT WHOLESALE VISIT THE WEBSITE OR CALL 07305 938515
But what truly sets The Brew Project apart is its dedication to ethical coffee. Jonny’s choice of Guatemalan coffee is sourced from a farm where fair labour practices, no child labour, quality accommodation for workers, and sustainable farming practices are the norm. This ethical approach is coupled with an emphasis on refillable and recyclable packaging to minimize environmental impact.
The Guatemala farm’s proper harvesting practices, environmental conservation and care for water with
the ideal ecosystem results in ‘exceptional’ coffee that Jonny roasts with love and care in the UK. The Brew Project’s Guatemalan coffee has become a firm favourite amongst coffee connoisseurs with a conscious mindset.
TO PURCHASE COFFEE OR ENQUIRE ABOUT WHOLESALE VISIT THE WEBSITE OR CALL 07305 938515
Jonny, originally from Codicote in Hertfordshire, explained: “My journey into the world of coffee began whilst travelling, where I developed a deep appreciation for diverse coffee cultures. When I returned to the UK, I introduced specialty coffee to outlets around Cambridge and East Anglia, and they received rave reviews.”
He continued: “This passion project soon evolved into The Brew Project and I invested in a coffee roaster during the Covid lockdowns. My relentless pursuit of quality and ethical sourcing resonated with many, leading to collaborations with prestigious dining establishments like Restaurant 22 and Vanderlyle in Cambridge. It’s really taken off and I’ve never looked back since.”
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Most coffee drinkers don’t stop and take into consideration how their beloved brew could be affecting the environment. Coffee is a multi-billion dollar industry and is the world’s second most tradable commodity after oil but the global surge in demand has had a profound effect on the growing methods used, with massive implications on sustainability.
The Brew Project challenges this status quo by prioritizing sustainable sourcing from farms like the one in Guatemala, which Jonny personally visited. This hands-on approach has allowed him to witness the transformative power of ethical coffee production first-hand, solidifying his mission to offer a product that is not only superior in taste but also in its impact on the world.
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Jonny said: “Most people buy coffee from a distant supplier and as long as it tastes good, they don’t think about where it has come from. I have always had an ethical, eco-friendly approach but visiting the fram in Guatemala and seeing how these guys work was a game changer for me. To have such high quality coffee that’s made through sustainable methods is for me the perfect coffee.”
He continued: “In an industry where ‘ethical sourcing’ can sometimes be just a buzzword, we wanted to go beyond the surface and dive deep into the muddy waters. That’s why we’re proud to say that our coffee is picked by fairly paid workers, 100% child labour-free and comes from environmentally friendly farms. It’s not just a tagline; it’s our commitment along with our sourcing partners to making a positive impact.”
TO PURCHASE COFFEE OR ENQUIRE ABOUT WHOLESALE VISIT THE WEBSITE OR CALL 07305 938515
Jonny’s ethical and sustainable coffee from Guatemala, that he calls the ‘perfect’ coffee, now represents 95% of his sales. Supplying to high end restaurants and hospitality clients, wholesale outlets, customers online and also to customers of his coffee shop at The Brew Project’s unit, Jonny’s has big plans for his coffee to start an ‘ethical coffee revolution’.
Jonny summarised: “Speciality coffee is all about elevating the coffee experience through quality, transparency and sustainability, offering consumers a deeper understanding and appreciation of the coffee they drink. This vision is not just about selling coffee; it’s about educating consumers and making a positive difference, one cup at a time.”
TO PURCHASE COFFEE OR ENQUIRE ABOUT WHOLESALE VISIT THE WEBSITE OR CALL 07305 938515
The Brew Project invites coffee lovers and conscientious consumers alike to join this revolution, offering a unique coffee experience that is truly special. With plans to expand and continue advocating for ethical coffee practices, The Brew Project is poised to make a lasting impact on the coffee industry and the world.
The Brew Project / 34 Roswell View, Cambridge / 07305 938515
TO PURCHASE COFFEE OR ENQUIRE ABOUT WHOLESALE VISIT THE WEBSITE OR CALL 07305 938515
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