FROM BURNOUT TO MULTI-MILLION POUND TRAVEL AGENCY!

A mother of two from Wirral is celebrating her travel agency business becoming a multi-million pound turnover company, just five years after she set up the business. Sorrel Ashton, 36, set up Sorrel Travel in March 2020, just before Covid lockdowns, but despite that has enjoyed £2.5 million in sales to date.
FOR A FREE TRAVEL CONSULTATION WITH SORREL CALL HER ON 0151 223 0085

As a franchisee of Travel Counsellors, Sorrel offers her clients ‘hidden gem’ holidays — specialising in bespoke tailored holidays and drawing on her extensive knowledge of travel. Using agents on the ground all over the world, she supports local independents and provides boutique holiday experiences that most people wouldn’t be offered using standard travel agents.
Sorrel gets paid a booking fee by suppliers and has a price parity with them, so she’ll find the best deal for her customers and it doesn’t cost them more to book through her. She takes the stress away from booking holidays and does all the work for the customer — like having a real life human expert with the reach of an online platform, yet without passing costs on.
FOR A FREE TRAVEL CONSULTATION WITH SORREL CALL HER ON 0151 223 0085

Sorrel has developed a formidable reputation for customer service and going above and beyond, receiving a multitude of word of mouth referrals and becoming ‘the go to girl’ for unforgettable holidays of a lifetime. This has resulted in her hitting over £1 million in sales in 2024 and over £2.5 million since forming in 2020 — astounding considering there were two years of on and off lockdowns.
FOR A FREE TRAVEL CONSULTATION WITH SORREL CALL HER ON 0151 223 0085

This achievement hasn’t come without a great deal of stress however. Sorrel became a travel agent after hitting burnout balancing family life with her high pressure role as a Marketing Director for a global company. Then, just weeks after she launched her new business, Covid travel restrictions came in and her family had to rely on just one income.
FOR A FREE TRAVEL CONSULTATION WITH SORREL CALL HER ON 0151 223 0085

Sorrel said: “I’ve always loved travel and have lived and travelled all over the world. I fell into a career in marketing and became very successful but it really took its toll on me trying to balance family life with it. I’d always have to rush to pick my kids up from school and they were often the last ones to be collected — not to mention the fact that I was always exhausted. This had a negative impact on us as a family.”
She continued: “When I finally reached burnout and decided enough was enough, I took the leap of faith and fulfilled my dream of becoming a self-employed travel agent in March 2020. But then as we know, Covid travel restrictions came in and put all my business plans into disarray. My husband is a paramedic so was extremely stressed out anyway, never mind us struggling on one household wage.”
FOR A FREE TRAVEL CONSULTATION WITH SORREL CALL HER ON 0151 223 0085

As part of her business model Sorrel only gets paid when clients travel, therefore money was extremely tight for her and her family. Despite all the uncertainty, she kept the faith and continued to book holidays in the hope that travel restrictions would lift. Thanks to lots of hard work, when restrictions fully lifted she had developed a good enough reputation to hit the ground running and enjoy rapid growth.
FOR A FREE TRAVEL CONSULTATION WITH SORREL CALL HER ON 0151 223 0085

Sorrel explained: “The travel industry is very competitive and I’ve only really had three full years as a business, so to become a multi-million pound turnover business already is something I’m really proud of. It’s mostly down to my customer service — really getting to know people and the things they’re looking for in a holiday and tailoring something magical to them.”
She continued: “I always go the extra mile for people, whether that be arranging a rooftop proposal in Venice or a helicopter ride over The Rockies. I even managed to get one client a flight out of a war zone! I love what I do and making people’s dreams come true! I’ve had to work really hard and have overcome adversities but I have so much more flexibility and time with my family now and that’s priceless.”
FOR A FREE TRAVEL CONSULTATION WITH SORREL CALL HER ON 0151 223 0085

A mother of two from Wirral is celebrating her travel agency business becoming a multi-million pound turnover company, just five years after she set up the business. Sorrel Ashton, 36, set up Sorrel Travel in March 2020, just before Covid lockdowns, but despite that has enjoyed £2.5 million in sales to date.
FOR A FREE TRAVEL CONSULTATION WITH SORREL CALL HER ON 0151 223 0085
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Images courtesy of @itsmairasheikh_