A Wirral boutique is improving women’s mental health through fashion. Run by ethical fashion experts Hilary James and Sue Byrne, Wardrobe At The Cross in Neston stocks sustainable Scandinavian clothing with a big focus on body positivity and has launched a ground-breaking new personal styling service.
TO BOOK IN A FREE PERSONAL STYLING & SHOPPING EXPERIENCE DM HILARY ON INSTAGRAM OR MESSAGE 07786856886
Celebrating their 2nd birthday, Hilary and Sue opened the gorgeous little boutique in April 2023 and the pair set out to empower women and make them more confident through expert advice, personal styling and beautiful clothing. Such is their success, five-star reviews have flooded in and the shop has just come second in the huge national New Independent Boutique of the Year category by Boutique Magazine.
TO BOOK IN A FREE PERSONAL STYLING & SHOPPING EXPERIENCE DM HILARY ON INSTAGRAM OR MESSAGE 07786856886
Taking things to the next level, Hilary and Sue have launched a ground-breaking new personal styling service that offers women a free video styling and shopping service. From the comfort of their own home, women can book in a video consultation where Hilary or Sue will give them free style advice, show them around the shop and help them choose suitable clothing — even trying clothes on for them.
The new service bridges the gap between in-store shopping and online shopping in a major way. Whereas many women prefer to shop in-store, many are unable to due to the travel distance, mobility issues, anxiety, agoraphobia or other reasons, and many women become disheartened with online shopping due to never finding the right clothes for them.
TO BOOK IN A FREE PERSONAL STYLING & SHOPPING EXPERIENCE DM HILARY ON INSTAGRAM OR MESSAGE 07786856886
What’s more, Sue’s background is in food and nutrition. She uses this experience to offer weight management services which support women — particularly those experiencing hormonal changes during perimenopause. Hormone shifts during this time can cause weight gain, which often affects confidence in clothing. Sue’s services focus on hormone management and body confidence.
Both Sue and Hilary are dedicated to helping women find the right clothes that improve their confidence and body positivity. A recent survey from Parliament revealed that over 6 in every 10 women feel negatively about their bodies. Diet culture, post-partum pressures, being bombarded with images of photoshopped, edited and sexualised women as well as the aging process and the lack of visual representation of older women are all things that women said cause them to suffer with poor body image.
TO BOOK IN A FREE PERSONAL STYLING & SHOPPING EXPERIENCE DM HILARY ON INSTAGRAM OR MESSAGE 07786856886
Hilary said: “Sue and I have many qualifications and years of experience in the fashion industry, but we’ve always shared the same dream of owning our own little boutique—one that promotes body positivity, supports positive mental health, and helps women feel confident in how they dress. We’ve pooled our skills and knowledge to give women expert style advice and help them choose clothes that are perfect for them.”
She continued: “We love having women visit the store because we can connect with them and add that personal touch. But then we thought about the women who don’t like online shopping or can’t visit us—whether because Neston is too far or due to mobility issues, anxiety, or agoraphobia. That’s when we came up with the idea of personal styling and shopping via video consultations.”
TO BOOK IN A FREE PERSONAL STYLING & SHOPPING EXPERIENCE DM HILARY ON INSTAGRAM OR MESSAGE 07786856886
Wardrobe At The Cross stocks a wide range of stunning clothing including dresses, blouses, skirts, bags, accessories and more from sustainable Scandinavian brands like Saint Tropez, My Essential Wardrobe and Fransa. The boutique also stocks local ethically sourced products such as candles, bees wax products, jewellery and skincare brands.
TO BOOK IN A FREE PERSONAL STYLING & SHOPPING EXPERIENCE DM HILARY ON INSTAGRAM OR MESSAGE 07786856886
One customer recently said: “Wardrobe At The Cross is a beautiful clothing shop. They are both so patient when you try on clothes, and I usually come away with something! Hils and Sue both know my style and look out for pieces they know would suit me. They are two lovely people who deserve every success. The clothes are gorgeous, but if something doesn’t suit you, they won’t let you buy it! If you go, I’ve no doubt you’ll leave happy.”
Another said: “I don’t use the term ‘boutique’ often, if at all – but this gem of a shop really deserves the title. The items are exquisite, sustainable, and one-off pieces—but it’s the service that makes this store so special. Sue and Hil go above and beyond, offering sensible advice with no pressure to buy. They each bring their own style to the store, ensuring there’s something for everyone. You’ll buy key items that not only last but will be treasured.”
TO BOOK IN A FREE PERSONAL STYLING & SHOPPING EXPERIENCE DM HILARY ON INSTAGRAM OR MESSAGE 07786856886
A Wirral boutique is improving women’s mental health through fashion. Run by ethical fashion experts Hilary James and Sue Byrne, Wardrobe At The Cross in Neston stocks sustainable Scandinavian clothing with a big focus on body positivity and has launched a ground-breaking new personal styling service.
Wardrobe At The Cross / 25a High Street, Neston, CH64 9TZ / 07786856886
TO BOOK IN A FREE PERSONAL STYLING & SHOPPING EXPERIENCE DM HILARY ON INSTAGRAM OR MESSAGE 07786856886
To view the range and online shop visit the WEBSITE
