Turkey’s leading cosmetic surgery company, Esteworld, has recently celebrated 30 years of making people look and feel fabulous. In May 2026, La Vida Liverpool was invited on a press trip to Istanbul to take a look inside the operation and find out why so many people from the UK are using them for dentistry and aesthetic enhancements.
CLICK HERE TO VISIT THE ESTEWORLD WEBSITE FOR MORE INFORMATION
Founded in 1994 by Dr. Mustafa Tuncer, the organisation has completed almost 1 million procedures and continues to carry out around 3,000 operations per month. Offering dentistry, hair transplants, rhinoplasty and a wide range of aesthetic enhancements, treatments are delivered in luxury and at a fraction of UK costs.
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With a staggering £100 million per annum turnover, the company has a formidable reputation — with countless 5 star reviews, over 30 years of expertise and a team of top professionals. Founder Dr. Mustafa Tuncer was one of the pioneers of medical tourism in Turkey and continues to lead the family business alongside his son and C.E.O, Dr. Burak Tuncer.
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During our visit to their Istanbul Headquarters, Dr. Burak Tuncer explained: When my father founded Esteworld in 1994, he became the pioneer of medical tourism in Turkey. He was running a hospital here in Istanbul and when he realised Turkish celebrities were going abroad for cosmetic surgery, he set out to change that and make Turkey the best in the industry.”
He continued: “Today, we have 35 offices across the globe. We recruit and train elite surgeons and carry out up to 100 operations per day. We own our own laboratories and are fully endorsed by the Ministry Of Health. We treat people from many different countries and we are partners with the United Nations. We have a satisfaction rate of 99.2% and those not satisfied are mostly locals who can’t get an appointment.”
CLICK HERE TO VISIT THE ESTEWORLD WEBSITE FOR MORE INFORMATION
During our visit, we witnessed various processes and procedures in their plush city centre clinic — all carried out with meticulous precision. One of the patients we spoke to, Wakim from Holland, told us that the hair transplant he was having was a gift from his wife. She had given him a birthday card with an A.I image of him with hair inside and a voucher for Esteworld — he was clearly very happy.
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Eastenders actor Anto Sharp was also at the clinic, one of many UK celebrities who they’ve worked with. He told us: “The guys here have cared for me and looked after me, it’s been a really good experience. They’ve got offices in London too, it’s where I first had a consultation. If anyone is considering Esteworld I can vouch for them, they’re really good — good care and hospitality. Get down to Istanbul!”
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Following comprehensive tours of Esteworld’s clinics and treatment facilities, we were given an exclusive preview of what may be the company’s most ambitious venture yet: Well World. Located on Turkey’s stunning Black Sea coastline, around two hours from Istanbul, the groundbreaking wellness destination is currently under development and is set to become the largest longevity club in Europe when completed in 2028.
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Building upon Esteworld’s three decades of expertise in cosmetic surgery and aesthetic medicine, Well World will combine advanced health diagnostics, longevity programmes, functional medicine, preventative healthcare, aesthetic treatments and holistic wellness under one roof.
Designed as a luxury membership-based resort, the development will feature premium waterfront and woodland accommodation, allowing members to take a proactive approach to their health, wellbeing and ageing journey in an exceptional setting.
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During our visit to the site, we had the pleasure of meeting Esteworld Founder and President, Dr Mustafa Tuncer, along with members of the wider Tuncer family. Their warmth, hospitality and genuine passion for what they have built was immediately apparent. It is easy to see how this close-knit family has created one of Turkey’s most respected and successful medical brands.
Well World represents an investment of more than £100 million, yet Esteworld is simultaneously accelerating growth across its global aesthetics operations. As Dr Burak Tuncer explained: “We have recently opened offices in Tokyo and London. We also have significant expansion plans in the United States, which, like Europe, represents a major growth market for us.”
CLICK HERE TO VISIT THE ESTEWORLD WEBSITE FOR MORE INFORMATION
Away from the clinics and development sites, our itinerary also included plenty of opportunities to experience Istanbul itself, from guided city tours to memorable cruises along the Bosphorus. While I was undoubtedly impressed by Esteworld’s scale, innovation and unwavering commitment to excellence, I was equally struck by the generosity and hospitality of our hosts.
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Istanbul itself proved equally captivating — a vibrant city where East meets West, rich in culture, history and culinary delights. It was an informative and enjoyable trip indeed. For international patients, the opportunity to combine world-class treatment with a truly memorable travel experience is undoubtedly one of the many attractions of choosing Esteworld.
CLICK HERE TO VISIT THE ESTEWORLD WEBSITE FOR MORE INFORMATION
