A major new music campaign inspired by England’s football journey and the growing crisis of online bullying has launched during the 2026 World Cup, bringing together football, music mental health advocates and hundreds of young voices in one powerful message: “We Believe In You.”
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Led by leading charity Liverpool Heartbeat, the Global Fighters’ Association and community choir group Popvox, the campaign combines an anthemic football record with a national conversation about the impact of bullying, trolling and public pressure on young people, players and performers alike.
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The campaign’s single, We Believe In You, has been released through Right Track/Universal and is backed by a wide range of charities, schools and colleges including Liverpool Institute Of Performing Arts and the Anti-bullying in Schools campaign. It features Atomic Kitten’s Natasha Hamilton, 808 State’s MC Tunes and magician Dan Rhodes.
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It also features a unique partnership between 500 Popvox and Liverpool Signing Choir singers and signers, creating a mass expression of support designed to be sung, signed and shared. The song’s message is in its hooks, “They think it’s all over”, “Contrary to popular opinion” and “Just tell us what you want and we’ll do it”, however it is the chorus that really qualifies it as an anthem.
Built around the simple chant: “We Believe in You”, it is designed to harness the energy of football crowds into a wider statement about collective support, resilience and belonging. At the heart of the campaign is a simple but urgent call to action: “Online abuse has become a big problem in both sport and schools, but the silent majority still has the power to be louder than the toxic minority and now is the time to act.”
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Ishbel Straker is a leading mental health expert who is also a Justice campaigner who was called in by Liverpool Football Club to help their players to deal with the emotional damage caused by bullying and online trolling. She knows first hand that it’s a problem that affects every victim, from young people in schools, right up to elite athletes performing under intense public scrutiny.
“Too many people suffer in silence after being targeted online,” said Straker, who has become an important and respected voice for mental health. “This campaign is about reminding people that there are thousands standing behind them who believe in them, support them and want them to succeed.”
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Uniquely, the campaign also explores the emotional roots of bullying itself, encouraging conversation around isolation, mental health and the things that can lead people to attack others online. Atomic Kitten’s Natasha Hamilton described the single as: “A song about how collective positivity can overpower toxic negativity. You can already hear the crowd singing it, its such a powerful message which will resonate with so many people.”
Alongside the single release, the campaign will feature short films, including the collaboration between the choirs, supporter activations and community storytelling projects designed to encourage people to choose support over condemnation, both online and in everyday life. Plans are in the pipeline to get schools involved and roll out initiatives amongst young people.
As England prepares to enter the final knockout stages of the 2026 World Cup, “We Believe In You” aims to become more than a football song. It aims to become a national statement about the kind of supporters — and the kind of society — people want to be part of.
