A couple who sold their home to set up a women’s clothing brand have hit six figure sales in the first year. Amy Goodman and husband Marc sold their family home to create MELYR — a clothing brand designed to help women feel more comfortable, particularly those going through the menopause and changes in their body.
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Most people wouldn’t gamble their home to launch a fashion brand in midlife — especially not in the middle of menopause. But for Amy Goodman, the risk felt necessary. “I couldn’t find a pair of trousers that didn’t dig in when I sat down,” she says. “Everything either clung in the wrong places or made me feel frumpy. I didn’t want ‘flattering’ to mean hiding – I just wanted to feel good again.”
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So, in her mid-40s, Amy and her husband Marc made a bold decision: they sold their dream family home, and used the proceeds to launch a womenswear label designed for grown-up bodies and real-life dressing. One year later, their slow fashion start-up, MELYR, has quietly built a loyal UK following, shipping thousands of orders nationwide and passing six-figure sales in its first year of trading.
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“It was terrifying,” Amy admits. “We didn’t have outside investment or a big team. Just a belief that we couldn’t be the only ones fed up with how fashion made us feel.” Marc, who spent years running Giancarlo Ricci, a successful menswear store on Liverpool’s Bold Street, brought retail and operations expertise. Amy brought a lifetime of lived experience – and a deep understanding of how style impacts self-worth, especially in the messy middle of life.
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From a small warehouse in Birkenhead, the couple began designing clothes with stretch, movement and confidence stitched into every seam – timeless pieces that move with the body, rather than working against it. Amy didn’t set out to be the face of the brand. But what started as a personal frustration has become something bigger – a brand built on real women, stories, and bodies that shift with age, hormones, and experience.
“We’ve had women write to us saying they feel like themselves again,” she says. “That something actually fits. They wore our trousers to a big meeting and didn’t think about their waistband once. Those messages mean everything.”
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MELYR’s collections are small, slow and made with care – from responsibly sourced fabrics to inclusive UK sizing. But perhaps what’s most refreshing is what they’re not trying to be: not trend-led, not youth chasing.
As one customer recently said: “Like many women, my shape has changed in the past five years. Finding a top that works with my midriff without drowning me was impossible – until now. In my mind, MELYR nailed it.”
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With a growing community, 5-star reviews across Trustpilot and social media, and nearly 50,000 Instagram followers, the brand is picking up momentum – but Amy is clear that her mission hasn’t changed. She explains: “I didn’t do this to be an influencer. I did it because I needed clothes that understood me. If MELYR can make even one woman feel a little more confident in her skin, it’s all been worth it.”
CLICK HERE TO VISIT THE MELYR WEBSITE AND BROWSE THE RANGE
A couple who sold their home to set up a women’s clothing brand have hit six figure sales in the first year. Amy Goodman and husband Marc sold their family home to create MELYR — a clothing brand designed to help women feel more comfortable, particularly those going through the menopause and changes in their body.
MELYR / 92 Appin Road, Prenton, Wirral, CH41 9HH / 0151 394 0935
