4/12/2021 - Beyond Van Gogh - Miami - Visual Studio

Liverpool is set to host the UK premiere of a stunning immersive show which brings the masterpieces of Vincent Van Gogh thrillingly to life in one unforgettable cinematic multimedia experience. Tickets are now on sale for the showcase that’s coming to Exhibition Centre Liverpool this summer.

Beyond Van Gogh: The Immersive Experience – produced by Annerin Productions and Paquin Entertainment Group – blends more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists.


It has already been seen by more than five million people across the United States and Canada. And now it is coming to the UK, with the unmissable show being staged in Liverpool on its famous waterfront at Exhibition Centre Liverpool (for a limited run) from 27th June to 14th July. Tickets for this acclaimed event go on pre-sale on Monday, 4 March at 9am and on general sale on Wednesday, 6 March at 9am.


In Beyond Van Gogh: The Immersive Experience, the artist’s spectacular paintings are liberated from their two-dimensional realms and rendered into three-dimensional, fully immersive scenes that swirl and flow with colour and movement – exhilarating in every sense.

Wander through iconic works as they come alive around you, including The Starry Night, Sunflowers and Terrace Of A Cafe At Night, and be enveloped by a selection of his revealing self-portraits which might just blink back at you.


Visitors are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience which appeals to a whole new generation of art enthusiasts and Van Gogh fans alike.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work.


Awaken your imagination in a playful and dreamlike way as you are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor. Even if you are not very familiar with Van Gogh’s incredible paintings, this is an excellent access point to his world, and a way to connect to the artist behind the art.

There is also a chance to take part in special Saturday morning yoga sessions inside the exhibition itself. Meanwhile, VIP Experience tickets include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry.


Annerin Productions chose Liverpool for the premiere after having had previous experience of the city through its hit Broadway and West End Beatles’ musical revue show Let It Be.

Anna Parry, UK Business Development at Annerin Productions, explains: “Having Liverpool be the UK grand opening of Beyond Van Gogh is a dream come true. The city is the gold standard in how to support arts and culture. We knew we were in the right hands with Exhibition Centre Liverpool, TicketQuarter and Bill Elms Associates, and we can’t wait to welcome Liverpool into the incredible world of Beyond Van Gogh.”


Colm Graham, Head of Partnerships, Hospitality and Exhibition Sales at Exhibition Centre Liverpool, said: “We’re delighted to be hosting the Beyond Van Gogh exhibition for its grand opening in Liverpool. The immersive and exciting way in which Van Gogh’s iconic artworks are brought to life is an excellent way of breaking down barriers and making arts more accessible for our community. We’re really looking forward to welcoming thousands of art enthusiasts and novices alike with the exhibition opens in June.”

Beyond Van Gogh: The Immersive Experience is coming to Exhibition Centre Liverpool from 27th June until 14th July 2024. Tickets prices vary, starting at £15.84, and entry is by timed ticket. VIP Experience includes flexibility to arrive two hours before or after your scheduled time, fast track entry and choice of selected merchandise package.

Beyond Van Gogh / Exhibition Centre Liverpool, King’s Dock, Liverpool, L3 4FP / Thursday, 27 June – Sunday, 14 July 2024


For additional information visit the Beyond Van Gogh WEBSITE

Images courtesy of Paquin Entertainment Group

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