For many entrepreneurs, losing everything would signal the end of the road. For Georgina Tang, 63, it became the beginning of an extraordinary comeback story. The founder of multi-award winning natural skincare brand YNNY Ltd is celebrating record sales, less than three years after a grave injustice almost sent her under.
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Georgina has endured more adversity than most business owners could ever imagine. From creating products while caring for a seriously ill child, to battling through five years of costly legal disputes that almost bankrupted her company, Georgina has faced challenge after challenge. Yet today, she is enjoying a remarkable resurgence, having already heading for six-figure sales this year.
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YNNY was founded in 2014 after Georgina developed what she describes as a ‘miracle’ haircare set for her son Alessio, who was suffering hair loss as a result of chemotherapy treatment. In addition, she created a shea butter balm (selling as Soothing Shea Butter) for his severe psoriasis where his fingers were bleeding and cracked, within a month, his problems were completely clear.
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Alessio lives with a range of debilitating conditions and Georgina’s determination to help him inspired what would become a thriving skincare and haircare business. What started as three products soon evolved into an extensive range of natural and organic creations that have gained a loyal following across the UK and beyond.
Over the years, YNNY has accumulated countless glowing reviews and testimonials from customers who credit the products with transforming their skin and hair, including people living with a variety of conditions such as rosacea, eczema and hair loss.
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The brand’s growing reputation has also been recognised through numerous industry awards, helping establish YNNY as one of the most respected independent skincare companies in the country. So far, the brand has won no less than 20 awards. Among Georgina’s most successful creations is her anti-ageing serum, Elixir, affectionately known by customers as the ‘Miracle In A Bottle’.
The product became so sought-after that Georgina began supplying it to clients under white label arrangements, where they purchased the products and sold them under their own branding, both in the UK and internationally. However, one of those partnerships would eventually trigger a devastating chain of events.
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A white-label client, Kate McIver Skin Ltd, branded Georgina’s Elixir as ‘Secret Weapon’. The company later ended the relationship with Georgina with immediate effect, reproduced it and launched a copycat version themselves the very next day — claiming that the product had been personally created by Kate McIver during her own chemotherapy journey.
“Kate McIver branded my product that I created as Secret Weapon but then started to misrepresent that she created it with her own hands whilst she was having chemotherapy,” said Georgina. “It was a huge insult and so hurtful, especially as I created the business whilst my son was having chemotherapy and had worked so hard to create these products and build my business.”
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What followed was a gruelling five-year legal battle that consumed both Georgina’s finances and emotional wellbeing. In April 2023, she secured a significant court victory, followed by a successful High Court appeal ruling in December 2023. The courts found in her favour on claims including Reverse Passing Off and Copyright Infringement. Yet despite winning, the financial consequences were severe.
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Georgina explains: “Although legal costs were awarded in my favour, I have lost more than £270,000 because those costs have never been paid. The impact on my family has been devastating. I was forced to sell personal assets, including my wedding jewellery, simply to survive. At times, we struggled to heat our home and relied on social supermarkets for essentials.”
So difficult were the circumstances that complete strangers who had followed the case reached out to provide financial support. “It has been the hardest period of my life,” Georgina admits. “There were times when I didn’t know how we were going to get through it. I am so grateful to all the kind friends, strangers and organisations who help us during that time.”
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Despite everything, she refused to give up. Now, with the legal proceedings finally behind her, Georgina has been able to focus fully on rebuilding YNNY. The turnaround has been remarkable. Following the liquidation of Kate McIver Skin Ltd, former customers have migrated directly to YNNY. Georgina has also increased her presence at pop-up events and exhibitions, where she has achieved record-breaking sales.
Demand for the original Elixir anti-ageing serum continues to soar, while its newer sister product, the Scented Elixir Floral Serum, has quickly become another customer favourite. The company’s enhanced collagen booster is also proving hugely popular with both new and returning clients. Both UK and international sales are flooding in and more awards have followed.
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Speaking of her success, Georgina explains: “The renewed momentum has enabled me to invest in a new website and expand my marketing efforts. National newspaper coverage has further boosted awareness of the brand, while interest in YNNY’s white-label services has surged. More and more beauty therapists and skincare professionals are buying my products that they can market under their own branding.”
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YNNY Ltd is once again growing at an impressive pace. Heading to six figure sales again, Georgina is proving that resilience, determination and belief can overcome even the toughest setbacks. With renewed energy to focus on growing the business, recent sales are suggesting that future of YNNY Ltd is very bright.
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For a company that was born from a mother’s love during one of the most difficult periods of her family’s life, YNNY’s latest chapter feels particularly fitting. After years spent fighting for justice and struggling to survive, Georgina Tang is finally doing what she does best once again — creating products that change lives and building a legacy for her son Alessio.
YNNY Ltd by Georgina Tang
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