A ‘gem’ of a menswear store is helping fight the men’s mental health crisis. Nestled behind the hustle and bustle of Lord Street, Cavern Menswear on Harrington Street offers luxury designer clothing from international and local brands and for the past three years has been working with local men’s mental health charity, Sean’s Place, to help combat the crisis.
Founded in 2004 and celebrating 10 years at Cavern Walks, Cavern Menswear has always led with a supportive ethos. The luxury menswear store has helped many local up and coming designers and giving them their first retail platform has resulted in some huge success stories, such as Tribal Society who now have their own stores in The Met Quarter and Grosvenor Shopping Centre in Chester.
Placing quality local and UK brands alongside well-known international brands such as Missoni and Valentino, Cavern Menswear has brought these brands international success, whilst making men look and feel great in the process. That said, Store Manager John Franklin has become aware of the rise in men’s mental health issues and suicides — problems that run far deeper than how we look on the outside.
John explained: “For almost 20 years now we’ve been making men feel and look good through designer clothing, but we all know that no matter what you wear you can be suffering within. We have become good friends with Debbie who founded Sean’s Place, a local men’s mental health charity who do amazing work, and she has opened our eyes to the severity of the mental health crisis – especially amongst men.”
He continued: “A shocking 13.2% of men are suffering from a mental health disorder and 8% of men in the 16-24 age group have reported self-harm, whilst 3 out of 4 suicides are male. As most of our customers are male, we decided to join forces with Debbie and let our customers know they’re not alone and there’s support out there if they need it.”
The store has supported Sean’s Place a fair bit in recent years — donating flooring, security systems and more for their site in Bootle. They are now raising awareness by placing a free Sean’s Place flyer in each shopping bag for customers, along with a free copy of La Vida Liverpool positive news magazine.
In addition to this, Cavern Menswear will be helping raise money for a much needed new commercial boiler at Sean’s Place with a donation jar in store and a fundraising weekend on Sat 18th and Sun 19th November. There are also plans for a men’s mental health fashion show in the new year.
John said: “We’ve all heard of those cases — the guys who dress well and look like they’ve got it all yet are fighting internal battles and then it’s too late. What we’re doing is raising awareness and letting people know there’s help out there can be the difference. That’s why we always prefer people to come in store rather than shop online — talking and face to face interaction is so important these days.”
An unlikely partnership, Cavern Menswear provides men with high end clothing to look the part, whereas Sean’s Place helps men who are suffering — with the aim of ending the stigma and encouraging them to talk. The multi-award winning charity based in Bootle offers free support in a confidential and non-clinical environment — with early intervention the key.
Debbie, Founder of Sean’s Place, said: “As a small local charity, support like this is so important for the vital work we do. During the past three years, Cavern Menswear have supported us a great deal such as paying for all the new flooring in our new centre and a security system and CCTV, as well as donating fishing equipment and musical instruments for our music room.”
She continued: “This type of support is helping our mission to combat the rising men’s mental health problems and it speaks volumes about the great sense of community in Liverpool. Collaboration is key and when we work together like this we really can bring about positive change.”
John summarised: “Clothing can make us feel like a million dollars but if we’re really troubled inside it doesn’t matter what we wear. We’ve always had an ethical approach, especially when it comes to supporting local designers and getting them to the next level, but with what’s going on in society it’s time to start raising more awareness.”
Cavern Menswear is located on Harrington Street — a few doors down from Roxy Ballroom — and offers luxury designer menswear from local and international brands. Sean’s Place is a multi-award winning men’s mental health charity based in Bootle that offers free support and advice in a non-clinical environment.
Cavern Menswear / Harrington Street, Liverpool L2 6RE / 0151 345 6799
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For more info about Sean’s Place visit their WEBSITE!